During the 2008 Beijing Olympic Games, the CMMB mobile phones have under great expectation for its largest market in the telecom industry. The entrance of CMMB seems uncertain without MIIT’s permission. Now, the cooperation between TD and CMMB technologies could bring huge opportunities to the CMMB cellphones.
In the view of the current situation, the increasing CA turns to be a key factor to the CMMB market, but the development of CMMB still needs a push. While the innovation of models and application of terminals are possible to be the supporter of expansion of market.
The CMMB (China Mobile Multimedia Broadcasting) has not get more attention compared to last year, growing less under expectation. Otherwise, the agreement between Canton Mobile Satellite Broadcast Corporation Limited Co. Ltd. and China Mobile on the Multimedia broadcasting and 3G technology (TD-SCDMA) is recently to sign to solve the issue of the TD mobile phone entering the network, serving as a new beneficial factor to CMMB which will facilitate its development in the mobile market.
TD-CMMB Becomes a highlight
The CMMB terminals mainly includes mobile phone, PMP, GPS, netbook etc among which the mobile phone is undoubtedly to be the greatest highlight in the industry for its largest market. The fact that the widespread attention aroused in Bejing during the 2008 Olympic Games is pressed by the MIIT’s permission.
Therefore, the uncertainty of permission has been the major constraints to its further development. The combination with TD undoubtedly bring about a new opportunity. Cheng YongMao , Business Development Director of Excelpoint Systems (H.K.) Limited said, there is a large space for the increase of TD+CMMB market, meanwhile it will simulate the application of TD+CMMB on other standardized phones and mobile equipments. However , the industry experts said, the further growth of TD+CMMB still needs to observe.
Xu Zheng, Marketing Manager of Beijing InnoFidei Technology Limited. said,"to realize the mutual benefit of TD+CMMB lies in the varied supportive digital terminals of combing services of TD+CMMB", however, the recent situation is not optimistic. Mu Tao, Product Director from Shenzhen aigo said that with the development of TD, customers are able to watch 3G On-line television, but the TD+CMMB is less advantageous.(by NIKITA)
