SHANGHAI, China (CNN) -- When Shi Rui Huan was led through the back entrance of a China Mobile store on the first day of April last year, he had no idea that he was about to be at the center of one of the most significant events in the history of telecommunications in China.

And he also had no idea that he had just become the victim of the ultimate April Fool's joke. One of his friends had called the day before, told him there was an important meeting he should attend and to be sure to dress up.
It turned out that Shi had been chosen to be the very first person to have the very first subscription ever given out in China for third-generation (3G) mobile phone service. His face appeared in newspapers and on television programs for weeks. Even today he's still known by many as simply "the 3G guy."